Pillar 6: Prioritize Behavior¶
Synchronized from the canonical website on 2026-09-06.
Change the environment, change the behavior; the mindset catches up.
Awareness, desire, and knowledge do not add up to action. The intention-action gap is empirically documented — Aristotle named it akrasia twenty-four centuries ago. Pillar 6 replaces "persuade then pray" with diagnosis-first, environment-first, behavior-first methodology. COM-B diagnosis, behavioral systems mapping, and behavioral science — diagnostics and drivers.
TOOL¶
Behavioral Science — Diagnostics and Drivers¶
Capability, Motivation, Trust, Opportunity — diagnose which is the actual blocker
PROCESS¶
SHIFT: Specify Behavior¶
Translate vague outcomes into observable actions (who / what / when / where)
BEHAVIOR¶
Environmental Design¶
Tweak defaults, reduce friction, restructure choice architecture
SKILL¶
Friction Mapping¶
Identifying sludge that makes the desired behavior harder than it needs to be
SHIFT Method © Robert Meza, Aim for Behaviour.