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Pillar 7: Manage Ethics Always

Synchronized from the canonical website on 2026-09-06.

Ethics is not compliance and it isn't moralizing — it's phronesis.

A "short list" of AI ethical issues runs to twenty items; no previous technology has been so powerful or so dangerous. Novel moral questions arise faster than governance can adjudicate. The leader is the ethicist in the room by default. Phronesis — practical wisdom — the meta-ethical skill that selects the right ethical lens for the context. Ethics as practiced capability, not governance appendix.

TOOL

Should-We Scan

Business Model Canvas adapted for ethical risk: who is affected, what could go wrong

PROCESS

Pre-Mortems

Harm-focused pre-mortem before every deployment

BEHAVIOR

Stop-Cord Practice

The moral pause button before every deployment decision

SKILL

Radical Transparency

Admitting AI limitations publicly — to users, to clients, to the board

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